Become a Certified Social Media Strategist
The Certified AF program will teach you how to build a data-driven, psychology-backed social media strategy that gets results - so you can charge a premium!
Enroll NowYou want to feel confident AF.
But when it comes to social media strategy, there's a little voice in the back of your head that says you're still missing something.
You’ve taken courses, you've bought templates - but at the end of the day, you don't feel 100% certain that the strategies you're delivering are actually worth a bigger price tag.
You wish someone would take you by the hand & teach you how to craft a social media strategy that gets results - so you can feel more confident in your skills & charge your clients a high-ticket rate!
Your goal is to be in-demand AF
Imagine how it will feel to introduce yourself as a Certified Social Media Strategist... someone who gets treated & paid like an expert!
When you can confidently charge $2k, $5k... even $10k for your social media strategies... because you have the receipts & proof to back it up!
When you feel like you're a client's strategic partner - instead of an employee who's on-call 24/7!
When you're being recognized as a credible industry trailblazer - attracting a waitlist of dream clients who are excited to work with you!
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You're gonna' need to be strategic AF...
The bad news is that our industry is becoming increasingly saturated. A new social media manager is born every minute.
The good news is that the demand for social media services is increasing as well, with a 10% projected growth rate into 2028!
But because the barrier-to-entry is so low, many SMMs provide services without any prior knowledge or training - passing off a “strategy” as a cute aesthetic, a few hooks, and some hashtags - but never delivering any real, measurable results.
You'll want to make damn sure you aren't lumped in with service providers who have lackluster skills & zero experience...
The best way to stand out in a sea of social media fakers & wannabe gurus is by building data-backed, well-researched social media strategies that actually help clients reach their goals!
Not quite sure how to do that?
That's where our Social Media Strategist Certification Program comes in...
INTRODUCING
Certified AF
Become a Certified Social Media Strategist who delivers results & charges a premium!
This self-guided training program will teach you how to build comprehensive social media strategies that help your clients reach their goals.
Enroll Now
Celeste Grant
"Just sent an invoice for a $3k Instagram Strategy & we're in negotiations for a monthly retainer as their strategist, read: NOT their social media manager!"
Kit Huffman
"Celebrating because after completing the program I had a client book a strategy call at the highest rate I've ever offered. Feeling super confident!"
Amanda @ Lore Agency
"My new strategy is badass! I can't stress enough how much this updated strategy will impact my business. I am planning to start charging 3x what I was for them!"
Your Business BEFORE Certified AF
Your Business AFTER Certified AF
What will you learn?
You'll graduate from this program knowing exactly how to build an in-depth, omni-channel social media strategy from start to finish!
This self-guided program includes skill-building lessons, DIY activities that help you immediately put what you're learning into action, & self-assessments to track your progress.
You will receive a digital Certificate of Completion after you've finished all of the lessons & self-assessments.
You will be given access to the Certified AF program for a full 12 months so you have plenty of time to complete the lessons & earn your Social Media Strategist Certification!
You'll be trained on the following skills...
Skill 1
Target Audience Analysis
Climb deep into the mind of your client's target market. Identify the demographics, psychographics & behavioral patterns that will ultimately define your client's ideal customers.
Skill 2
Building Customer Personas
The ancient art of customer avatars. You'll visualize an audience's desires, pain points & preferences in order to craft a messaging strategy that deeply resonates.
Skill 3
Customer Journey Mapping
Putting the "FUN" in FUNNEL. Discover how to create detailed maps that outline every stage of an audience's interaction with your client's brand from awareness to conversion.
Skill 4
Setting SMART Goals
Because other goals are...dumb? Explore the key performance indicators (KPIs) that matter. Learn to set measurable goals & track important benchmarks.
Skill 5
Competitor Research
CIA-level deep undercover social media spy work. Conduct detailed competitor analysis to uncover what works, what doesn’t, and capitalize on any market gaps.
Skill 6
Positioning & UVP
No one does it like they do. Excavate & articulate your client's unique value proposition (UVP) and effectively position them in front of their ideal customers as the best possible choice.
Skill 7
Engagement Strategy
Slide into the DMs. Plan inbound & outbound strategies that positively impact customer sentiment, increase loyalty & drive conversations on social.
Skill 8
Content Strategy
Putting the pieces together. Determine the best platforms, formats & post mix. Create a strategic plan that connects your client's content to their goals.
Skill 9
Analytics & Reporting
Talk data to me. Learn to analyze & report on the metrics effectively so you can make more informed decisions & optimize your strategy for maximum impact.
You'll walk away knowing how to build an in-depth social media strategy based on research, data & consumer psychology!
PLUS YOU'LL GET:
12 Month Social Superlatives University Membership
You'll also gain access to Social Superlatives University - our exclusive community for social media managers, freelancers & agency owners - for a full 12 months!
BONUS: Certified AF students will be invited to a private channel where you can share your strategies, gather inspiration & ideas, ask questions & get feedback from your peers - it's an intimate spot to talk about what's happening in this program specifically!
Madison @ Creative Cowboy
"I didn't feel 100% in my strategy skills. I knew I wasn't going in-depth enough, I just didn't know how to change that. This answered a lot of my questions & made me feel more confident in my abilities as s social media strategist."
Candice @ Her Social Brand
"The first strategy I delivered received rave reviews & I'm confident that my next client strategy will receive even better feedback now that I've refined my strategy deck & have my research process solidified!"
Nicole @ Groovy Social
"This transformed my business vision. I've always had NO INTEREST in being an agency, but felt forced into it as the only way to scale. Now I'm taking a consulting route because I'm finally confident in my skills & the value my strategy decks include!"
Get Certified AF
$999
One-Time Payment Includes:
- Access to the Certified AF Social Media Strategist Certification Program Curriculum for a full 12 months
- Access to the Social Superlatives University Community for 12 months ($499 value)
- Student-Only private channel inside Social Superlatives University Community to ask questions, share strategies & get feedback
- Digital Social Media Strategist Certificate at the completion of the program
- BONUS: SSU Client Experience Template Bundle - 6 customizable Canva templates - including a Social Media Strategy template & 8 additional onboarding resources in an exclusive Social Superlatives design! ($199 value)
*There are no refunds for the Certified AF Program*
Because of the instant access nature of this online program, there are no refunds available under any circumstances.
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Social Media Freelancer
Social Media Manager
Content Creator
Certified Social Media Strategist
Not only does a certification mean you get to add a cool new title to all of your social media bios, but it also gives you a competitive advantage, increases your credibility, validates an advanced skillset, and helps clients feel more confident in their decision to work with you!
You're Ready If:
You're Not Ready If:
Disclaimer: Watching all of the lessons within the Certified AF Program will not magically make you an expert. Completing all of the exercises & assessments and earning a digital Certificate does not automatically make you an expert. Expertise happens through repeatedly doing the work. Mastery requires consistent practice. It's about putting in your 10,000 hours. This is simply the first step.
When does class start?!
We are overhauling the previous version of the Social Superlatives Certification Program. This brand new, self-study Certification program will be delivered over a 3 week period beginning mid-April.
Join now to lock in your spot at our special early-bird pricing!
Skills 1-3 will be released: April 14, 2025
Skills 4-6 will be released: April 21, 2025
Skills 7-9 will be released: April 28, 2025
You have a decision to make.
You could continue the way you have been - guessing your way through every strategy build, feeling less than certain that you're providing clients with something truly valuable. OR, you can invest in yourself & join Certified AF, so you'll know - without a doubt - that you're delivering a stand-out social media strategy, every time!
But maybe you're still worried because...
I'm a new business owner...
Congrats, that's a huge deal! To be honest, now is the BEST time to do this. The sooner you start learning how to craft a solid social media strategy, the faster you'll build confidence & be able to get your clients results - which will allow you to create case studies that will attract more clients. Doing this now will set you up for success from the start!
I don’t have a lot of time...
Time is a precious commodity in our industry. That's why we give you a full year to complete the curriculum & earn your certification. You can pause & jump back in as needed for 12 months! The program is designed for you to take action. The goal isn't to add more to your plate, but to elevate the work you're already doing by incorporating it with real clients!
I need more support...
Since this is a self-guided program you'll complete the lessons & assessments on your own timeline. However, you'll have our team's support via the private student channel in the SSU Community for 12 months! If you find you need something more personalized, we offer a mentorship program + this certification called Group Study!
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Social Media Manager Math
ICYMI: The Social Superlatives Master Strategist Certification was our 12 month long hybrid-mentorship program that ran from 2021-2023. The investment was $9,999. Within this year long intensive, social media managers were trained on a variety of competencies - one of them being social media strategy.
We wanted to find a way to serve a larger portion of our community, so we made the decision to extract the strategy module from the original program, update it to ensure it's current, then make it completely self-guided. This allows us to make it available year-round & fit better into a busy social media manager's lifestyle!
So by our math - you're actually SAVING $9,000 by enrolling in Certified AF.
That's an absolute no-brainer if you ask us. 🙃
Get Certified AF
$999
One-Time Payment Includes:
- Access to the Certified AF Social Media Strategist Certification Program Curriculum for a full 12 months
- Access to the Social Superlatives University Community for 12 months ($499 value)
- Invitation to a private channel inside Social Superlatives University Community to ask questions, share strategies & get feedback from your fellow students
- Digital Social Media Strategist Certificate at the completion of the program
- BONUS: SSU Client Experience Template Bundle - 6 customizable Canva templates - including a Social Media Strategy template & 8 additional onboarding resources in an exclusive Social Superlatives design! ($199 value)
*There are no refunds for the Certified AF Program*
Because of the instant access nature of this online program, there are no refunds available under any circumstances.
MEET YOUR MENTORS
Stephanie Gilbert
As the founder of The Social Media CEO & creator of the original Social Superlatives Master Strategist Certification Program, Steph has taught thousands of social media service providers how to start, systemize & scale their businesses to 6 figures & beyond!
Lianamar Dávila Sanabria
Liana is the HBIC at Lidavi Social, a content agency for category-disrupting brands - which also makes her part of the 0.1% of creative & social media agencies founded by a womxn - a queer, Latinx, womxn!
Learn More